PBS is gearing up for a new show on airline maintenance, and Leading Edge is on of its new stars. A crew from CBS was at MRO Americas to take a look at the latest industry happenings, and how companies were marketing themselves in the current economy. Attention quickly turned to Leading Edge when they saw the company’s three dazzling air marshallers directing people to its booth.
“It was a really fun experience. Cameras followed the marashaller girls all around the show floor while they worked their marketing magic,” said Dave Patterson. “Then PBS conducted some on-camera interviews with several of our staff to get our perspective on how things were going at the show, and to get a better idea of what we do as a company. It’ll be interesting to see how this comes out when it airs later this year.”
The producers selected Leading Edge Aviation for what they called our “extravagant marketing efforts” and reputation for being innovative. “People were actually telling them to come to our booth,” added Patterson “because they knew we’d be doing something that’s a little out of the ordinary. Ordinary or not, I’d say its working. We’re all looking forward to seeing the final outcome this fall on PBS.”
